Mendoza Group

Marketing beyond the mainstream.

Inclusiv

by

Inclusiv

Mobile banking with
YOU in mind

Goals

Inclusiv is a national federation of Community Development Credit Unions (CDCUs) dedicated to helping low- and moderate-income people and communities achieve financial independence. In late 2018, Inclusiv commissioned us to gauge mobile banking awareness, usage and interest levels nationwide among its member CDCU audiences.

Tactics

  • Conducting extensive IDI and quantitative research nationwide to inform the strategy.
  • Launched a pilot awareness program covering six member CDCUs located in four states (Kansas, Michigan, New Mexico and New York).
  • Inclusiv would then be well-positioned to use the results of the pilot to demonstrate a full campaign designed to convert current and prospective customers to using the CDCU mobile app.
  • Created customizable multi-channel campaign and toolkit materials in English and Spanish, that included print collateral, video content, digital, social,
  • ATM marketing and text campaigns.

We love what we do and so have many great companies who we have helped in service areas that included branding, experiential marketing, media buying, creative, transcreation and translation.