Mendoza Group

Marketing beyond the mainstream.

Pennie

by

Pennie

Enrollment Campaign

Goals

With Pennsylvania’s transition from the federal Marketplace to a state-based exchange, Mendoza was tasked with engaging the Hispanic, African American, Chinese/Vietnamese, and Russian populations. Our goal was to educate these communities about Pennie and provide them with the necessary information to apply for health insurance during both the Open Enrollment Period (OEP) and Special Enrollment Period (SEP).

Tactics

  • Certified our OSR team as Enrollment Assisters (EAs).
  • Identified and attended key cultural events, multicultural supermarkets, and faith-based organizations.
  • Established Pennie Pop-up offices in strategic locations to provide the Hispanic and Asian communities with consistent, in-person assistance in their language and within their community.
  • Pre-promoted appearances using flyers, door hangers, digital advertising, email newsletters, and social media posts. 
  • Partnered with other community organizations to extend promotion through their communication channels.

We love what we do and so have many great companies who we have helped in service areas that included branding, experiential marketing, media buying, creative, transcreation and translation.