Social media + digital
BE CULTURALLY ATTUNED AND PLATFORM-SPECIFIC
- Know your target audience’s place in the funnel
- Strike the right balance between modern and traditional media
Is the audience you want to reach in the top part of the funnel (doesn’t know you), middle (willing to engage), or bottom (ready to be a customer)? Count on your audience falling into one of these funnel paths, and we can help you learn where.
When planning social media to reach multiple audiences, the digital divide is no longer as wide between the general population and those who speak English as a second language at home. Latinos, Asians and many multilingual populations have transformed the media universe by the way they rely on digital and social media for entertainment, information, and staying connected with their loved ones. Hands down, Latinos over-index in social networking and digital media without completely abandoning their loyalty to certain traditional media for certain demographics.
To keep up with the growing demand, you can count on a full suite of social media and digital services that includes:
- Brand development and content marketing strategy
- Digital media planning
- Paid and organic social content creation and management
- Brand monitoring across social platforms
- Multilingual community network management
- Website development and translation
- Paid search/SEM & SEO
- Business intelligence/analytics
- Email marketing