Getting older is a beautiful, natural part of life. And when you hit life’s third chapter, don’t you want someone looking out for you? That’s what the Philadelphia Corporation for Aging (PCA) is all about—helping older adults and those with disabilities maintain their independence. Mendoza had the opportunity to help them raise awareness with vulnerable folks and their caregivers. Right in their communities, and in their own languages.
We took a hyperlocal approach and introduced PCA’s services across Philadelphia County. That included airing videos on top programming CTV viewed by adults 55+, particularly Black Seniors, and partnering with community organizations in Black, Hispanic, Asian, and Senior communities to organically boost the campaign on their social media channels, venues, and events.
