Founder + CEO, Senior Strategist
Matching left- and right-brain thinking
Mia’s inspiration for Mendoza was the result of a layover in the airport in Puerto Rico. “I realized the dire need to help companies understand, trust, and learn more about how important cultural connections are to Hispanics, and I knew then that I was the one who was going to do it.” Mia’s unique pairing of creative and sales experience is the skill set that has fueled the creation of hundreds of innovative concepts and strategies for multilingual branded campaigns throughout the U.S. She has led the launches of award-winning brand campaigns, signature guerilla marketing and some of the most unique advertising strategies for companies that have earned their place as some of the most influential leaders in the industry. Mendoza is anything but your typical advertising agency. Whether it’s helping a lending institution find its value proposition or coaching Jim Perdue in a Perdue Chicken Spanish recording session, Mia proudly admits that she is exactly where she wants to be.
Don’t let her puppy eyes fool you. Mother of dogs, she can go paw to claw with Khaleesi any day.
Executive Vice President, Client Services
Big-picture strategy + detailed execution guru
Nearly a decade ago, Lisa brought her in-depth analytical, seasoned managerial skills to Mendoza. Since then she’s helped design integrated marketing strategies and implement comprehensive national and statewide media buys for clients in health care, tourism, government, and retail. Lisa has also trained other Mendoza project managers in advanced account management techniques. The result? Transparent and collaborative communication practices between Mendoza clients and partners. Lisa’s proven excellence in campaign planning, implementation and evaluation allows her to serve as mentor and coach to others on her team — resulting in a closely integrated, efficient workforce.
Lisa’s happy place is on her yoga mat – connecting her mind, body and soul. A good glass of wine is a close second!
CFO and Director of Human Resources
Queen counter of “dinero” + budgeting afficionado
With 30 years’ experience, most of which has focused on privately held companies, Deb brings a vast range of experience and knowledge in financial, accounting, human resources, legal and compliance matters. Deb is an active member of Mendoza’s management team, who is responsible for short- and long-term fiscal planning and works alongside the CEO in strategic planning initiatives. Deb provides support and financial leadership to the operations teams and is instrumental in the project budgeting and on-going monitoring process. She leads the company’s diversity initiative and compliance program working closely with management to identify and procure certification from companies and organizations that champion and support hiring qualified, diverse suppliers. Prior to joining Mendoza, Deb served as CFO for two privately-held companies and spent 15 years in public accounting.
Client master + commander
Dan possesses the rare talent of seeing the big picture and sweating the small details with equal finesse. With a wealth of expertise in marketing, brand management, event planning and promotional programming, he helps ensure timely, successful implementation of marketing goals and tactics for a diverse portfolio of client accounts. He is also responsible for business development and building long-term, trusted relationships with our clients. Dan brings years of creative and leadership skills to the table as a former marketing and promotion director for multiple media groups and broadcast stations, including Greater Media, KYW Newsradio, WMGK-FM, WIP Sports Radio and Y-100. Through that work, he shaped branding and marketing strategies for countless station promotional events as well as festivals, fundraisers and concerts. A South Philly resident, he gets the pulse and flavor of the city like no one else. Having worked with artists, celebrities and communications professionals here and across the country, he also understands how to “super-serve” the needs of local and national VIPs alike.
When Dan’s not satisfying our client’s marketing needs, he’s immersing himself in music – whether hosting his online indie rock radio show or creating playlists for his ‘Saturday Sounds’ followers on Spotify, Dan is always looking to connect with others through the uplifting power of music.
Driver, global creative worldview
Joining Mendoza in 2011, Shannon brings an intricate wheelhouse of strategic and creative abilities. Stemming from her passion for design, she started her creative career in the print industry as a designer. Her formative years as a designer eventually led her to expand her experience online. She developed in-depth knowledge working with many facets of web design, digital design and digital marketing. With a vast array of mechanical and technical skills in print and digital combined with her seasoned experience, Shannon dynamically problem solves and adapts to whatever creative needs may arise. Her unmatched commitment to service and deep understanding of the Hispanic culture is her secret weapon to helping clients see her creative vision from different perspectives.
Brand maestro + international visionary
Since he was a child, Dubra dreamed of becoming an advertising creative professional – a dream that he attained when he started working for McCann Worldgroup in Madrid. In his 10 years of professional experience, he has specialized in developing experiential marketing, events, and shopper marketing campaigns. Dubra has worked as creative director at Momentum Worldwide Spain developing varied projects for international clients from different sectors such as Microsoft, Coca-Cola, and Oscar Mayer. In 2019, he joined Mendoza to share his global background, versatility, creativity, and passion for advertising with all of our clients. During his time at Mendoza, Dubra has honed his skills by leading the integration of experiential and social media strategies to enhance client campaigns.
If you want to get to know Dubra, just invite him to have a Hazy IPA and he’ll soon be talking about traveling, movies, and food.
Market navigator + media authority
In today’s complex, fragmented media world, Karen is a pro at finding the best paths to reach people with key messages. She brings to the Mendoza more than 25 years of experience at top media shops throughout the Philadelphia region, having worked with such diverse client accounts as Independence Blue Cross, PECO, Boscov’s and American Public University System. Through in-depth market research and insightful analysis, she underscores the value of paid media placement as part of a successful strategic campaign. Karen’s expertise in negotiation, planning and placement across all traditional and digital media platforms drives audience awareness, message reception and action. The pandemic accelerated trends that were already underway in media. Brands that embrace that change will emerge stronger. Understanding how all media channels from traditional to digital work together is Karen’s specialty in navigating this new landscape.
Director of Community Marketing
Grassroots multicultural connector + street team kahuna
Jael has her finger on the pulse of everything we do when it comes to our multicultural, multilingual consumers. After successfully marketing the world’s first agricultural theme park at just 20 years old, she was hooked on the thrill of meeting marketing challenges. Since then she’s used a personal blend of creativity, drive, and leadership to create a host of effective campaigns. Before joining Mendoza in 2015, she served for two years as regional sales director for Colombia’s National Coffee Park, then worked in Philadelphia as social media director for El Sol Latino newspaper and as marketing director for El Zol radio 97.1 FM. Responsible for many successful, wide-reaching promotional campaigns ranging from concerts to media events, Jael is a master of planning and implementing unique and effective creative solutions to connect brands with new consumers that make up today’s diverse marketplace. At Mendoza, she focuses on building relationships with grassroots organizations, community influencers, and a broad base of multicultural consumers. She is our “bridge” for staying ahead on the diverse needs and trends of the people we serve and for helping them access information and support services available through our clients.
During her free time, Jael crews for Anthony Robbins Research International at different events across the country and serves as a board member of the Hispanic Leadership Association of New Jersey and Accion Colombia. She is always passport-ready to embark on her next global travel adventure.