Mia’s inspiration for Mendoza was the result of a layover in the airport in Puerto Rico. “I realized the dire need to help companies understand, trust, and learn more about how important cultural connections are to Hispanics, and I knew then that I was the one who was going to do it.” Mia’s unique pairing of creative and sales experience is the skill set that has fueled the creation of hundreds of innovative concepts and strategies for multilingual branded campaigns throughout the U.S. She has led the launches of award-winning brand campaigns, signature guerilla marketing and some of the most unique advertising strategies for companies that have earned their place as some of the most influential leaders in the industry. Mendoza is anything but your typical advertising agency. Whether it’s helping a lending institution find its value proposition or coaching Jim Perdue in a Perdue Chicken Spanish recording session, Mia proudly admits that she is exactly where she wants to be.
Don’t let her puppy eyes fool you. Mother of dogs, she can go paw to claw with Khaleesi any day.
ACCOLADES
With more than 30 years of experience, most of which has focused on privately held companies, Deb brings a vast range of experience and knowledge in financial, accounting, human resources, legal, and compliance matters. Deb is an active member of Mendoza’s management team, responsible for short- and long-term fiscal planning. She works alongside the CEO in strategic planning initiatives. Deb provides support and financial leadership to the operations teams and is instrumental in the project budgeting and on-going monitoring process. She leads the company’s diversity initiative and compliance program working closely with management to identify and procure certification from companies and organizations that champion and support hiring qualified, diverse suppliers. Prior to joining Mendoza, Deb served as CFO for two privately held companies and spent many years in public accounting.
Dan possesses the rare talent of seeing the big picture and sweating the small details with equal finesse. Dan joined Mendoza Group in 2020 with a wealth of expertise in marketing, brand management, event planning, and promotional programming. He helps ensure timely, successful implementation of marketing goals and tactics for a diverse portfolio of client accounts such as PA Turnpike Commission, Commonwealth Charter Academy, Colorectal Cancer Alliance, CBS3-TV Philadelphia, and the PA Fish and Boat Commission. Dan brings years of marketing and leadership skills to the table as a former marketing and promotion director for multiple media groups (Audacy, Beasley Media Group, CBS Radio, Radio One) and broadcast stations such as KYW Newsradio, Sports Radio WIP, 102.9 WMGK, and WPLY-Y100. His love story with radio is still alive with his indie music radio show, which he hosts every weekend.
Dubra achieved his childhood dream of becoming an advertising creative professional when he started working for McCann Worldgroup in Madrid at the beginning of his career. As a copywriter and brand strategist, he cultivated deep roots in social media, audiovisual productions, and experiential and shopper marketing for international clients such as Microsoft, Coca-Cola, and Oscar Mayer. In 2019, he joined Mendoza as a Creative Director to share his global background, versatility, creativity, and passion for advertising with our clients in the healthcare and non-healthcare industries, such as UPMC, PA Department of Health, PA Turnpike Commission, PA Department of Community and Economic Development, and PA Fish & Boat Commission. If you want to get to know Dubra, just invite him to have a Hazy IPA and he’ll soon be talking about movies, food, and traveling. Having visited over 50 countries, he's got plenty of stories to share.
Jennifer is an experienced marketing strategist and entrepreneur with more than two decades of diverse experience in community relations, marketing and sponsorships, business development, and client management across professional sports, online retail, and consumer services industries. She joined Mendoza in 2021 and has been a key player in nurturing our relationship with Pennie. Jennifer’s diverse portfolio of healthcare clients has also included Independence Blue Cross (IBX), AmeriHealth Caritas Family of Companies, the Pennsylvania Department of Health and Human Services, the Pennsylvania Department of Health, Philadelphia Corporation for Aging (PCA), Children’s Hospital of Philadelphia, and Sato Pharmaceutical. Fun fact: Jennifer is a major Japanophile, having studied the language extensively and visiting Japan many times.
Nearly a decade ago, Lisa brought her in-depth analytical, seasoned managerial skills to Mendoza. Since then she’s helped design integrated marketing strategies and implement comprehensive national and statewide media buys for clients in health care, tourism, government, and retail. Lisa has also trained other Mendoza project managers in advanced account management techniques. The result? Transparent and collaborative communication practices between Mendoza clients and partners. Lisa’s proven excellence in campaign planning, implementation and evaluation allows her to serve as mentor and coach to others on her team — resulting in a closely integrated, efficient workforce.
Pete believes that marketing is equal parts art and science - when done right, it should engage audiences to elicit a reaction. Since graduating from Penn State in 2001, Pete has lent his advertising chops to overseeing campaigns at the international, national, and local levels. Over the course of his career, Pete has led and executed integrated marketing strategies for clients such as the PA Tourism Office, the PA Department of Transportation, the Pennsylvania Turnpike Commission, the PA Department of Health, Pittsburgh Regional Transit, the University of Maryland, WellSpan Health, Wal-Mart, AT&T, BMW, and Cedar Fair Entertainment. After collaborating with Pete on a project, we welcomed him with open arms to Mendoza in 2025. When Pete's not knee-deep in strategy perfection, he can be found hiking, meditating, and cheering on Manchester United.
A Mendoza long-timer, Shannon joined us in 2011 and currently serves as Director of Language Services and Design, where she leads the translation, accessibility, and multilingual design teams to deliver accurate, culturally responsive, and compliant communications. With deep experience primarily in the healthcare sector, Shannon has supported clients including Pennie, AmeriHealth Caritas Family of Companies, UPMC Health Plan, and the Commonwealth of Pennsylvania. Shannon oversees linguistic quality, accessibility compliance, readability standards, and remediation services, ensuring all materials meet Section 508, WCAG, and other applicable regulatory requirements. She and collaborates closely with operations and project management teams to ensure efficiency, consistency, and innovation across languages. When Shannon's out of office with limited access to email, she really means it - not much service in the caves she spends time diving in.
Dalia is a detail-driven pro who knows how to solve problems, rally teams, and make things happen. With a knack for strategy, planning, and media buying across every channel, she’s just as comfortable brainstorming big ideas with her team as she is negotiating with partners to get the best results. Colleagues often call her a natural team builder — someone you can count on to hit goals, foster collaboration, grow client relationships, and deliver ROI that matters. Dalia came to Mendoza in 2025 after honing her skills at Omnicom Media Group, Lopez Negrete Communications, and more. Dalia now works as Mendoza’s Media Director, where she leads national and local campaigns for clients like AmeriHealth Caritas, the PA Fish and Boat Commission, the PA Turnpike Commission, and the Philadelphia Corporation for Aging, When she’s not mapping out media strategies, you’ll find her hanging out with Milo, her lovable Doberman-Husky mix.
The foreman of facts and figures, Eric joined Mendoza in 2025 with years of accounting and financial leadership experience, including work at McDougall, Gensler, and Continuum. Now, he's our go-to specialist when it comes to all things budget, KPI analysis, and any of our internal financial system’s needs. You can catch Eric on or near the ice for all things hockey or on the hunt for vintage Transformers collectibles with his son.
