Marketing Services

Brand Strategy

Multicultural audiences reward authenticity. Our intercultural approach reveals opportunity.

Our brand strategies are developed with multiple points of view and result with an approach that resonates with your audience, between communities, and across generations.

 

With a unique mix of diverse expertise, research data, and insightful stories that come straight from the hearts of the communities you want to reach, we locate where your brand makes the greatest impact. We understand the intercultural layers of today’s marketing ecosystem because we are part of it. And we’ll help you navigate the journey with authenticity.
We’ve successfully guided clients across a diverse range of highly regulated, consumer-focused, and public-sector industries:
  • Healthcare
  • Utilities
  • Medical & Pharmaceutical
  • Food & Beverage
  • Education
  • Automotive
  • Insurance
  • Legal Services
  • Financial Services
  • Telecommunications
  • Advertising & Public Relations

Experiential Marketing

Interactive experiences built on communities.

From small corner stores to annual cultural festivals, we make memorable experiences fit to your brand values. Flexible to your community presence. And we do this working with professionals experienced in social work, grassroots volunteerism, and governmental industries.

 

How consumers feel matters more now than ever as they constantly encounter diverse forms of communication all day, every day. That’s why we hire our Brand Ambassador from the communities we visit and provide year-round training—to establish genuine emotional connections. It’s a philosophy ingrained in our background as intercultural marketers, and today we continue to innovate ways to transform business strategies into people strategies.
We go the extra mile to meet your audience where they live:
  • Cultural Events & Festivals
  • Community Centers
  • Street Team Canvassing
  • Grocery Stores & Supermarkets
  • Bodegas & Convenience Stores
  • Faith-Based Organizations
  • Pop-Up Activation Sites
  • Public Libraries
  • Hospitals & Healthcare Facilities
  • Voting Polling Locations

Media Planning & Buying

An inside perspective that directs brands to cultural relevance.

Just like today’s media landscape, our media buying expertise is anything but traditional. The channels ethnically diverse communities care about are fragmented and constantly evolving. Real understanding can’t be gained solely from collecting data points. Deeper connections are essential.

 

At Mendoza, niche markets are second nature. We lean on our backgrounds—the knowledge gained across our professional and personal lives—to lead brands into the media channels that hold the most cultural relevance.
We offer a full suite of media planning and buying services:
  • Broadcast TV, Cable & OTT/CTV
  • Terrestrial & Digital Radio
  • Print Media
  • Out-of-Home (OOH)
  • Guerrilla & Experiential Media
  • Paid Search (SEM)
  • SEO & Generative Engine Optimization (GEO)
  • Business Intelligence & Analytics
  • Custom Dashboard Reporting

Creative Services

Grab eyes. Spark minds. Win hearts.

Look, feel, and purpose. These are the reasons why brands resonate with people. And that’s exactly what our creative work does: tells your story with distinction. We express who you are, what you do, and why you do it to uniquely establish brand loyalty with your audience. We make it clear, credible, and memorable.
Our team of bilingual copywriters and multilingual designers use their cultural expertise execute to these creative services:
  • Concept development
  • Storyboarding
  • Brand identity
  • Copywriting & content development
  • Graphic design
  • Illustration
  • Animation
  • Digital & email marketing
  • Online video
  • Social media
  • Broadcast production
  • Experiential marketing
"To kindred spirits with a shared mission.”
Mia Mendoza
CEO & President