Educación a CCA - Mendoza Group

Educación a CCA

No two children learn the same way. They may have different interests, work at different paces, and require different schedules. They may even speak different languages. Commonwealth Charter Academy, PA’s largest cyber charter school, offers flexible and personalized programming that accounts for all of this – so we set out to create a campaign that stressed that.

We started with a Spanish-language campaign.

By understanding what would resonate with prospective Spanish-speaking students and their families, we create a flexible messaging framework to culturally connect with different family structures, locales, and yes, language.

From Educación a tu medida to Education that grows with you

Translated literally, our concept means “education tailored to you.” By taking meaning, feeling, and cultural sentiment across Spanish and English into consideration, the message changes slightly but maintains its intent.

With original photography, an all-encompassing video shoot and an audio recording session, we created digital, social media, video, and radio assets that could be served in both English and Spanish.

Casting was done by taking an in-depth look at CCA and location demographics, allowing us to portray different family models and ethnicities appropriate for the specific targets.

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