Pennie

No matter who you are, health insurance is a life necessity. Duh, right? What’s not-so-obvious is how Pennie makes it easier for all residents to compare and choose their coverage plans. Since their launch as the official health marketplace for Pennsylvania in 2020, Mendoza has helped Pennie increase awareness in the Hispanic, African American, Chinese/Vietnamese, and Russian communities.

Engage. Educate. Enroll.

 
Those are Pennie’s ongoing focal points during the Open Enrollment Period (OEP) and Special Enrollment Period (SEP). But the real challenge is overcoming the cultural and social barriers in how people perceive the healthcare industry, especially among the uninsured population. Everyone cares about their well-being, but most folks aren’t excited to digest the complicated and cumbersome info that comes with it.
 
Our campaign traded a clinical look and feel for a more enthusiastic and empathic vibe.
 

In for a Pennie… 

We trained our Outside Sales Representative team to become certified Enrollment Assisters (EA). They identified key multicultural locations, such as supermarkets, popular local events, faith-based organizations, and other community organizations to extend promotion through their own communication channels. EAs pre-promoted appearances using flyers, door hangers, digital advertising, email newsletters, and social media posts.
 

Planting roots in Chinatown.

 

Mendoza also helped Pennie establish a pop-up office in Philadelphia’s Chinatown. The location serves as a strategic home base to provide Hispanic and Asian communities with consistent, in-person assistance. In their language, and close to home. 
 
Enrollments
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Black & Hispanic customers
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Facebook engagement
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