PA Turnpike Hispanic Diversity Recruitment

The PA Turnpike can connect you with many destinations. It can take you across the state. East-to-West, North or South. It can connect you with the vibrant life in the city or take you through quiet green valleys. It connects you with friends and family. And now, it can also connect you with your dream job. Because the PA Turnpike is more than just a road. It’s Your Road to Success.

We developed this diversity recruitment campaign with photography of real employees to deepen the connection between the Turnpike and your personal growth.

Assets were created in both English and Spanish, speaking to a broad range of Hispanics across Pennsylvania.

 

This campaign was a huge success, dramatically increasing awareness of PA Turnpike job opportunities among Hispanic adults across Pennsylvania.

Total impressions
+ 0 M
Total clicks
+ 0 K
Video completion rate (VCR)
+ %
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