Voting Campaign

Every election is important. We all know this, and yet, America consistently struggles with low voter turnout. So, the Philadelphia Office of City Commissioners asked us to create a non-partisan campaign for the 2024 Presidential Election to increase voter education, participation, and confidence in the election process.

How do you unite a “city of neighborhoods”? Under one message everyone can get behind.

Chairman Omar Sabir delivering the message from LOVE Park.

We advertised inside bus shelters at University City, at SEPTA stations in North Philly, and even inside the Wells Fargo Center. All to ensure Philly voters got the right message at the right time. At home, at work, and all points in-between.
Man wearing branded swag. A t-shirt with the campaign tagline and a bucket hat with the icon of the liberty bell. To the right are two branded water bottles.
Out of home media placement. Digital billboards.
Digital billboard
Digital Billboard, St Atrium
We even collaborated with Terrell John, aka Lucky, one of Philly’s favorite famed voiceover artists. Lucky made sure local flavor was provided.
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Lucky Radio Spot
Impressions
+ 0 M
Participation of registered voters vs 65% in 2020
0 %
Higher voter registration than in 2016
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