Delaware County Health Department
Facts Over Fiction
Besides creating the brand identity and launching the campaign for the new Delaware County Health Department, Mendoza was tasked with a campaign to increase public confidence in COVID-19 vaccines and provide Delco residents with information about vaccine safety and effectiveness. The messaging should include answers to common questions so those who are hesitant will be more willing to consider vaccination.
- Developing a concept where two antagonist characters, “Facts” and “Fiction”, had different conversations about relevant insight around COVID-19 and vaccination. Mendoza selected seven local influences from different fields (sports, politics, media, businesses) to deliver a trusted and personal message as “Facts”.
- Producing eight different videos and multiple Out-Of-Home, print, social media, and digital assets.
- Partnering with dozens of community organizations and nano-influencers to organically boost the campaign on their social media channels, venues, and events.