Media planning + placement
NICHE MARKETS FIRST, TOTAL MARKETS SECOND
- Spend efficiently on culturally-relevant channels
- Capitalize on our insider’s view of media preferences
Our experience in media buying is anything but traditional; you can’t learn what we know from text books. We plan and place media in both general market (national, statewide, local) and ethnic markets that span a wide variety of private and public sector industries – health care, utilities, financial, education. Our planning team excels in broadcast, digital, social, cable, print, out-of-home and lifestyle media placements.
Understanding which media channels that people in total market and ethnically diverse communities rely on can’t be done from the sidelines. The changing and fragmenting media landscape presents challenges and opportunities that require more than just skillset, data, and state-of-the-art tools. It is not always about rating points or delivered impressions, but how our media partners serve their communities.
We deliver deep client value through:
- maximum optimization of your media buys
- insight mining
- data analytics
- psychographic and demographic analysis
- recommendation of cross-culturally relevant media channels