• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Mendoza Group

Mendoza Group

Marketing beyond the mainstream.

  • About
  • Core Team
  • Services
  • Work
  • Contact


Translation to transcreation

IT’S NOT WHAT YOU SAY. IT’S HOW YOU SAY IT.

  • Emotional connection is as important as accuracy
  • Translation + cultural context = transcreation

Our language services naturally evolved from clients wanting to understand and communicate with multilingual consumers in a responsible and relevant manner. We’ve helped them achieve culturally attuned communications through our translation, transcription, transcreation, and digital accessibility services. Because it’s not what you say, but how you say it that matters. And we can help you do that in more than 85 languages.

What is “transcreation?” The word comes from combining the prefix “trans” (transform or change) with the word “create” (to bring some­thing into existence). Anything we create from an initial general market perspective is modified or re-created to evoke the same feelings and emotional connection in another language. Translation void of cultural resonance and language connection is simply a collection of words and symbols that do little to convey the essence of the original message.

Our transcreators are more than copywriters, designers and translators; they are demographers, ethnographers and strategists.

Industries we have helped in Transcreation:

  • Utilities
  • Health care
  • Medical and pharmaceutical
  • Nutrition
  • Insurance
  • Legal services (general)
  • Financial services
  • Technology
  • Telecommunications
  • Advertising and public relations

« Back to Services

Footer

About us

  • Our story
  • Core team
  • Our work
  • Experience
  • Request a project quote
  • Contact us

Services

  • Strategy to sales
  • Media planning + placement
  • Experiential marketing
  • Creative services
  • Social media + digital
  • Translation + transcreation

Follow us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2021 · Mendoza Group, Inc. · All rights reserved.

  • Privacy Policy