Mendoza Group

Marketing beyond the mainstream.

Commonwealth Charter Academy

by

Commonwealth Charter Academy

Next Level

Goals

Since 2018, Mendoza has assisted Commonwealth Charter Academy (known as CCA), PA’s largest public cyber charter school, with the Hispanic portion of their overall enrollment efforts. Over the last 5 years, we have helped them to evolve from being an unknown service for the target audience to becoming the second-largest population in the school. 

Tactics

  • Utilized media (TV, OTT, radio, paid social, programmatic digital) with culturally relevant messages and commercials. 
  • Provided outreach at festivals and community events. 
  • Developed community partnerships and connections with key Hispanic leaders across the state. 
  • Provided bilingual content for CCA’s social platforms (Facebook and Instagram). 
  • Produced a successful series of bilingual virtual events on CCA’s Facebook page that provided cultural entertainment and helpful knowledge about how CCA works to prospective families. 

We love what we do and so have many great companies who we have helped in service areas that included branding, experiential marketing, media buying, creative, transcreation and translation.